Max & Louie - Beauty Print - Repeat Pattern by Jasmine Kroeze in Tauranga
Max & Louie - Beauty Print - Repeat Pattern
Some projects just click—and this was one of them!
Natalie from Max & Louie spotted an illustration in my sketchbook on Instagram and knew it was perfect for her beauty brand’s packaging. Being local to Pāpāmoa Beach, we caught up in her studio to chat about the vision.
I explored different compositions, refining the linework digitally and hand-painting a textured background, a technique I use in my original artwork. The result? A dynamic hero pattern that adapts beautifully across packaging and colourways, giving the brand longevity and flexibility.
I also created a set of custom illustrations for Max & Louie’s social media—bringing the brand’s personality to life in a cohesive, artistic way.
Nat summed it up best: “Absolutely loved working with Jaz! Her attention to detail is amazing, and she was so professional down to the last detail.”
Loved this collab! 🎨✨
I’m Jasmine, an artist and all round mess maker, living in Pāpāmoa Beach, NZ.
I paint original artwork and murals. My work is a beautiful chaos of organic shapes and illustrative marks. I’m inspired by colour, form and nature.
My creative career spans 16 years, with experience in fashion and textiles, graphic design and painting. My artwork is a blend of semi-abstract and illustrative styles. Heavily influenced by my background in fashion, my creative process always begins with creating shapes and forms through drawing or paper cut-outs. My signature aesthetic is achieved through layering and use of bold shapes and colour, using a hybrid of digital and manual processes.
Collaboration has been a cornerstone of my creative practice. Along with painting, I also license my artwork for surface patterns. I have had the honour of working with the likes of Kathmandu, Bolt of Cloth, BioPak, Mitre10, Cricut, Nyne, Street Prints, Chorus, Creative Bay of Plenty and more.