Created by
Jasmine
Abstract Mural - Papamoa Plaza by Jasmine Kroeze in Tauranga
Abstract Mural - Papamoa Plaza
This mural is a part of a series of works at Pāpāmoa Plaza, the local shopping mall.
Using the existing Pāpāmoa Plaza brand colours as a starting point, I developed an expanded colour palette and reinterpreted key brand elements such as grids, checks, and stripes into a more abstract visual language. I also introduced my own signature wave-like textures to reflect the coastal environment and bring movement into the design.
The result is a set of playful, graphic murals that feel connected to both the brand and the local community, while still carrying my own illustrative style through layered form and texture.
As a local Tauranga mural artist, I love working on projects that sit within everyday public spaces, especially retail environments where artwork becomes part of people’s daily rhythm, not just something they observe from a distance.
Meet the Artist
Meet the Artist
Tauranga, New ZealandI’m Jasmine, an artist and all round mess maker, living in Pāpāmoa Beach, NZ.
I paint original artwork and murals. My work is a beautiful chaos of organic shapes and illustrative marks. I’m inspired by colour, form and nature. I love creating work that is bold, vibrant and creates a talking point for everyone that views it.
My creative career spans 16 years, with experience in fashion and textiles, graphic design and painting. My artwork is a blend of semi-abstract and illustrative styles. Heavily influenced by my background in fashion, my creative process always begins with creating shapes and forms through drawing or paper cut-outs. My signature aesthetic is achieved through layering and use of bold shapes and colour, using a hybrid of digital and manual processes.
Collaboration has been a cornerstone of my creative practice. Along with painting, I also license my artwork for surface patterns. I have had the honour of working with the likes of Kathmandu, Bolt of Cloth, BioPak, Mitre10, Cricut, Nyne, Street Prints, Chorus, Creative Bay of Plenty and more.
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