No ProbLama beer label by Simona in London

Hi, I'm Simona, a freelance illustrator originally from Italy and now based in London. I specialise in commercial illustrations and hand-painted murals. I create timeless illustrations in a fast-paced world. Blending hand-made textures with digital techniques, my work has a modern yet nostalgic touch, connecting us to tradition while resonating with today’s audience. I specialise in emotionally rich illustrations that do more than decorate; they invite people into your story, whether it’s a book cover, an editorial piece, a mural, poster or an ad campaign. Every project I create adds depth, emotion, and new value.