NZ MADE Tea towel Design by Lotte Hawley in Wellington
NZ MADE Tea towel Design
New Zealand Trade and Enterprise, based in Sydney, commissioned me to design a unique tea towel, tailor-made for our cherished ‘Aussie’ friends across the Tasman Sea. This design tells a story about the deep-rooted mateship between Australia and New Zealand, echoing the spirit and essence of the ‘New Zealand Made with Care’ brand. It proudly showcases our core values and narrates the story of New Zealand’s Food & Beverage industry with engaging Kiwiana-style illustrations, graphics, and a nostalgic NZ colour palette.
I am Lotte, a creative from New Zealand, and I express my artistic vision through various mediums. My specialties encompass illustration, brand identity, graphic design, storyboarding, mural art, art direction, and photography.
My journey began in Wellington, NZ, where I grew up. After completing my Bachelor of Design at Massey University, I devoted my early creative years to gaining agency experience, nurturing my artistic identity creating personal works, and working on various film productions. During this time, I crafted a deep passion for mural painting, illustration, and creating strong conceptual stories for client briefs. The concept of storytelling has naturally woven its way into all the mediums I now focus on.
Today, I transition between small and large-scale projects, encompassing brand design, storyboarding, and illustration to large-scale mural paintings. I work both analog and digital. My work takes me around New Zealand, and at times venturing into the film industry. I am currently based in a studio on a farm in Northland, NZ, where I am creating new illustrations and artwork, and engaging in various digital projects for small to medium-sized businesses with clients in New Zealand and overseas.
Being an independent freelancer allows me to move where the work is. I love working on new projects with cool humans.