Created by
Jasmine
Westfield Taste. Shop. Play. Mural by Jasmine Holmes in Melbourne
Westfield Taste. Shop. Play. Mural
When creating a mural, it’s important to understand why it’s being created and how the audience is supposed to interact with it. Party with Lenzo and Westfield Fountain Gate came to me with the desire for a mural that people could stand in front of for their event and experience a feeling of ArtVo (the participant becomes part of the mural when photographed).
As it was a single day install, all of the illustrations and letters were hand painted onto laser cut wood prior to the day and installed on top of the mural painted for the event. The result was a fun mural that attracted people young and old to participate in for their chance to win a voucher.
I even did a speedy timelapse of the entire install, watch it here: http://bit.ly/JasmineDesignsWestfieldMural
Meet the Artist
Meet the Artist
Melbourne, AustraliaHi, I’m Jasmine, but Jaz for short. I’ve been a graphic designer, lettering artist, and muralist for over a decade and I LOVE what I do.
What do I do? I am the Design Superwoman. I fly in, fix the problem and fly away until you need me again. I would love to create something magical for you, big or small, for your workplace or event! I've been a graphic designer for over a decade, and painting murals for the last 4 years of my career.
What I create has three core elements in mind;
- Is it brand-centric e.g. is a consumer able to look at it and make the connection between the work and the brand?
- Does it add value or interest to whatever it’s being applied to e.g. does it communicate with customers, does it create a social opportunity?
- Does it make me proud? I’m a perfectionist, so if I’m proud, you’re going to be.
The murals I paint create connections with the brands they represent. For me, my style depends on the brands I’m working on. If your brand is blue and green and clean lines, that’s what we will create. If it’s street, we go more street. The design will reflect your brand and match your look and feel. My priority is your brand and maintaining that brand awareness within the piece.
More artwork by Jasmine
