The Athlete's Foot Barbados X Meas 7 (Digital Graffiti Illustration) by MEAS7 / Diora B in Jakarta

This project was made for the grand opening of The Athlete’s Foot store in Barbados. The concept was used a graffiti style that playful, a little bit dirty with spraypaint effects with incorporated some of the words that relate to the company or store, the characters, and shoe illustration as a visual identity of the brand sells into my illustration style. The objective of this project is to make the new look of the store as a refresh of the old illustrations with something fresh with graffiti arts touches and to impress the customers once to see this store. These illustrations were placed in some spots on the store such as the background on the cashier area, on the 2 pillars, the windows, and change rooms. The challenge of this project is compositing the elements required by the client and separated into some illustrations. Also, creating the color palette that gives energize, spirit, modern, youthfulness, and the most important is to make the people are happy with the good vibes when coming to the store.