New Balance Women's History Monyj by Aliceandtheink in London

New Balance and Gung Ho Communications commissioned a collection of illustrated assets for their Women's History Month celebration. The London event featured a coffee and run, in partnership with a women's aid charity. Illustrations were rolled out across various branded items throughout the event such as signage, invites, and stickers, hoodies and totes that were gifted to guests in goodie bags full of items made by small female-owned businesses. Designs were inspired by the Rebel v4 running shoe and the pink and mauve tones from New Balance's athletics collection.