Created by
Liam
Mini Cooper 27 illustrated portraits by Liam in London
Mini Cooper 27 illustrated portraits
MINI has developed a new brand strategy around the concept of BIG LOVE which is founded on inclusivity and diversity of people. The narrative that goes with this is ‘’WE’RE ALL DIFFERENT, BUT BETTER TOGETHER’’
A campaign was developed around illustrating customers and staff and then displaying the illustrations as a piece of artwork in the Mini Cooper dealerships
I was one of a few hand-picked South African illustrators chosen to capture the likeness of 27 Mini Cooper customers and staff.
Meet the Artist
Meet the Artist
London, United KingdomLiam is a freelance graphic designer and illustrator. Born and raised in South Africa, currently situated in London.
Liam has always been an extremely creative person and one can often find him sketching in his notebook at his favourite local coffee shops and breweries. Liam’s interest in South African nature and wildlife often inspires his work. His skills range from Logo design to mural artwork and anything in between.
Liam has worked with a hand full of character local South African brands, notably Holmes Brothers, Rip Curl and Blue Bird Roastery. Other notable clients Liam has worked with are Mini Cooper South Africa and Dell Technologies.
More artwork by Liam
