Large lettering and directional signage for Jack Black's Brewery. "In 2007, fuelled with passion, perseverance, and little else – at a time when the words “craft beer” were foreign to most – founders Ross and Meg McCulloch set out to change the beer landscape in South Africa. Jack Black’s has since grown to become one of Africa’s most sought after and well-loved craft beers. Today, we’re as passionate about quality as we are our people. We raise a glass to our communities near and far, to those suiting up, gearing up, and falling forward – we got your back. Because hey, who wouldn’t do it, if not for the sake of a good beer. Cheers!"