Created by
Carl
Heart of the Community by Carl Knapper in Leeds
Heart of the Community
FCB Inferno, a leading advertising agency, were pitching for ASDA. They needed to create a key visual for the pitch document to sum up one of Britain’s leading and most beloved retailers – bringing to life the human values of the brand and the strong sense of community they have.
It needed to showcase the diverse range of customers, the services that they offered them and the real value that they brought to the local community. And so came the idea of the beating heart of the
community it serves. The Asda employees are the heroes, the customers the reason for being.
Meet the Artist
Leeds, United KingdomWith over 20 years as an Art Director in London's advertising industry, I built a career creating ideas that connect with people through powerful visual storytelling.
Today, I bring that experience to life as an illustrator and mural artist, creating bespoke wall murals, canvas artwork and commercial illustrations that transform spaces and tell memorable stories.
From creative agencies and commercial interiors to private homes, every piece is hand-crafted with a focus on escapism, exploration and originality. I've also created illustration-led campaigns for brands including The Royal British Legion, Samsung, Asda, Ocado, Canon and Prudential.
Working across two distinctive styles—a highly detailed crosshatch technique and a bold, graphic line-work approach—I combine traditional craftsmanship with creative thinking to produce artwork that's both visually striking and strategically driven.
Let's start inking.
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