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Created by
Carl
Heart of the Community by Carl Knapper in Leeds
Heart of the Community
FCB Inferno, a leading advertising agency, were pitching for ASDA. They needed to create a key visual for the pitch document to sum up one of Britain’s leading and most beloved retailers – bringing to life the human values of the brand and the strong sense of community they have.
It needed to showcase the diverse range of customers, the services that they offered them and the real value that they brought to the local community. And so came the idea of the beating heart of the
community it serves. The Asda employees are the heroes, the customers the reason for being.
Meet the Artist
Leeds, United KingdomI create wall murals and canvas art, as well as undertaking commercial marketing projects. They are all about escapism and the freedom to explore. I love creating something out of nothing.
My mural clients range from advertising agencies to home commissions, whilst through my marketing projects I’ve been fortunate enough to work with The Royal British Legion, Samsung, Asda, Ocado, Canon and Wejo, amongst others.
My canvas art brings different realities together, combining themes that are worlds apart. Yet, when interlinked, they deliver a unique narrative. This synthesis of opposing ideas can reflect my feelings, my reaction to a specific object, what’s happening to me in the moment or what’s going on in the wider world.
I have two distinct styles – one a contemporary crosshatch style which gives me meticulous control of the detail, and the other a bolder, simplified line-work approach that suits a different type of storytelling. I tend to work in black and white, sometimes adding a limited colour palette to help enhance a key part of the story.
More artwork by Carl
Hare today Gone tomorrow
Breaching the Boundaries
Smile while you Dial
Poppy Gaze
Point and Squirt
LUFC 100 years in the making
Think big
Mad World
Looking Up
Life and Growth
Powder Monkey
Split Second
Defying the Odds
What a Ride
Big Love
Counting Sheep
Sound Memories
Cultural Playground
Animal Celebrations
Tails of two friends
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