Iris NYC, the US branch of a global advertising agency, commissioned me to create two murals – this being the first which appeared in the main studio space.
I submitted various sketched concepts that would bring to life their main core strength “Familiar is Failure”, whilst also incorporating their logo in an impactful way. Throughout the process we kept a conversation going so that we could build on the ideas together, until we reached the final outcome that you see.
Working in NYC for 10 days was a real pleasure. The walk from my Lower East side digs to the agency allowed me to soak up the real cultural and creative vibe that part of the city has to offer. Nothing like having the perfect mindset to start the next working day!
I create wall murals and canvas art, as well as undertaking commercial marketing projects. They are all about escapism and the freedom to explore. I love creating something out of nothing.
My mural clients range from advertising agencies to home commissions, whilst through my marketing projects I’ve been fortunate enough to work with The Royal British Legion, Samsung, Asda, Ocado, Canon and Wejo, amongst others.
My canvas art brings different realities together, combining themes that are worlds apart. Yet, when interlinked, they deliver a unique narrative. This synthesis of opposing ideas can reflect my feelings, my reaction to a specific object, what’s happening to me in the moment or what’s going on in the wider world.
I have two distinct styles – one a contemporary crosshatch style which gives me meticulous control of the detail, and the other a bolder, simplified line-work approach that suits a different type of storytelling. I tend to work in black and white, sometimes adding a limited colour palette to help enhance a key part of the story.
More artwork by Carl
Breaching the Boundaries
Smile while you Dial
Poppy Gaze
Point and Squirt
Heart of the Community
LUFC 100 years in the making
Think big
Mad World
Looking Up
Life and Growth
Powder Monkey
Split Second
Defying the Odds
What a Ride
Big Love
Counting Sheep
Sound Memories
Cultural Playground
Animal Celebrations
Tails of two friends
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