Grow by J.Jacobson in Saskatoon

Grow is a bold and colorful celebration of agriculture and community, brought to life as part of a live painting event in partnership with GMC during Agribition. With farming as its core theme, the mural weaves together playful geometric depictions of nature’s abundance: a rooster, a songbird, fruits, vegetables, and a grazing cow. The large-scale design reflects the vitality of the agricultural industry and its connection to the land, while the vibrant palette symbolizes growth, renewal, and collaboration. The live painting process was a key feature of this project, designed to engage and excite the public. Visitors to Agribition had the opportunity to watch the mural evolve in real-time, sparking curiosity and inviting conversations about the artistic process and the agricultural themes it represents. The interactivity didn’t stop there—intentionally positioned at eye level, the “O” in Grow became a natural photo spot, encouraging attendees to step into the artwork and capture selfies in front of the completed mural. This integration of art, audience, and experience created a dynamic connection between the mural and its viewers, making it not just a work of art, but a shared memory. The project was met with widespread enthusiasm and earned a design award for experiential media in the category of interactive advertising. Grow stands as a testament to the power of public art to not only beautify a space but to create meaningful moments of connection, celebration, and community engagement.