Graffiti Wall at Toronto Veterinary Rehabilitation Centre
This epic client request was to create a giant subway-style graffiti piece with a feminine influence that embraced the unique value proposition of this non-conventional veterinary health centre. The owner wanted to see key brand messaging words like "Health, Flexibility, Strength, Stability, Balance, and Wellness" done in a variety of graffiti lettering, as well as some graffiti flowers, and the important phrase "Movement is Medicine". It was critical to have the mural coordinate with the other brand colours used throughout the open concept front office space, as this feature wall is visible from, and ties together the whole space. The placement and size of each element was intentional - not only for overall composition of the feature wall - but also so that the words and florals can clearly be seen through the front windows by passers-by from both sides of the road on Queen Street in the east end of Toronto. Stop by to check it out, and see if you can find the paw prints hidden in the piece!