The owner of Fuelled wanted to attract cyclists. I used to ride track and love the purity of the fixie. I always seek to change things up a little, so I added the bear head. The resulting mural has been a hit with guests and staff alike. I find that big murals in central locations in businesses come to define the business as they end up in a lot of social media and they can't help be be part of the business. Because of this, it is important to pick images and styles which portray the values of the business. Is your business playful and fun or serious or technical? The mural was pretty straightforward to put up as the access was good. I was very lucky in that once I had done a large Frida on one wall the client trusted my judgement and ran with the bear.