Conceptual Fashion Editorial by Chris Frara Studios in Los Angeles

Photographer, videographer, and creative director based between Los Angeles and San Diego, with 10+ years of commercial and editorial experience. I work with brands on lifestyle campaigns, product shoots, editorial, and live events. Past clients include Nike, Dior, GUESS, Puma, Harper's Bazaar, and Casamigos Tequila, and I work with brands at every stage, from global names to those just finding their footing. Before I shot professionally, I spent eight years as an ecommerce director, and that changes how I think on set. I'm not just focused on the frame, I'm thinking about where the content lands and what it needs to do once it gets there, whether that's paid campaigns, product pages, or social. I grew up in South Africa, lived and worked across a few different countries, and eventually landed in California. That kind of background makes you adaptable, good at reading a room, and easy to be around. On set I'm calm, organized, and direct, and people tend to enjoy the process. Every project is a little different, so feel free to reach out or request a quote, and we'll take it from there.