Beer label design by Maggie Wu in Adelaide

I aim to create a beer label that match autumn, and the concept idea is to show how beer can make people more sociable. Beer is a media for people to easily and quickly build connections with others. To make the illustration more engaging, I create a monster as the protagonist of this beer label. Who says monsters don’t have the right to enjoy beer? And who says people can not make friends with monsters? What I want to convey is that no matter who you are and where you from, everyone can enjoy a beer and create good memories together.