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Created by
Shigeru
AIR SPENCER Online Branding Campaign by Shigeru Ito in Barcelona
AIR SPENCER Online Branding Campaign
Air Spencer is one of the top-seller automotive air freshener brands from Kyoto, Japan. As it has 40 years long history and deeper engagement with their customers -generation to generation, they receive huge amount of voice of customers. Air Spencer launched an online brand engagement campaign on Instagram to share 10 stories of their customers how the product exists and played their role in their life.
“Scents bypass the thalamus and go straight to the brain’s smell center, known as the olfactory bulb. The olfactory bulb is directly connected to the amygdala and hippocampus, which might explain why the smell of something can so immediately trigger a detailed memory or even intense emotion. (Discovery.com/science)”
When I visualise it, I tweaked the composition of illustration as all the memories come out from a can.
Meet the Artist
Barcelona, SpainA Japan-born creative with an uncommon mastery of expression and visualization, affluent in construction of multilayered idea and visual storytelling. He develops his expression with captivating interconnectedness and artistic detail, making it relatable and simple in distance. Applying the concept of ‘kakazunikaku’, he intends to ‘draw without drawing’ aiming to give his work a universal value. Thrives in black and white ink drawing, watercolor on line drawing while preserving a passion to explore character design, motion graphics, wall drawing and figure art.
More artwork by Shigeru
FFFAAACCCEEE
BALANCE IN THE UNIVERSE
TOTTOTO JAPAN TV Commercial
FLOWER DESIGN LAB Brand Identity Design
PLOY SAENG 5 Key Visual
MANTANA RESTAURANT Wall Painting
MCCANN WORLD GROUP BANGKOK Office Design
DTAC THAILAND Press Release
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