Project Overview

Book An Artist recently had the privilege of partnering with the globally renowned Swatch Group Ltd. Known for its expertise in manufacturing and selling high-quality watches, jewelry, and components, Swatch Group wanted to bring their branding to life in a unique and visually compelling way. For their New York location, they envisioned a branding mural that would highlight their watch movement design—an intricate, timeless representation of their craftsmanship and precision.

Client Brief and Coordinator

Swatch Group’s brief was clear and concise: create a black outline of a watch movement featuring two logos. The goal was to blend the brand’s technical mastery with a modern, artistic touch that resonates with their audience. The project was spearheaded by Tayla Lewis, a dedicated coordinator who ensured smooth communication and alignment throughout the process. Her professionalism and vision played a crucial role in the mural’s success.

Execution

To bring this vision to life, Book An Artist engaged Lauren, an exceptionally talented artist from our platform. Lauren’s expertise in large-scale mural art and attention to detail made her the perfect fit for this project. The mural was meticulously painted, capturing the intricate elements of the watch movement while maintaining clean, precise lines. The two logos were seamlessly integrated into the design, creating a cohesive and striking visual statement.

Lauren’s approach was methodical yet creative. She worked efficiently while ensuring every detail was executed to perfection. Her flexibility and positive attitude shone through as she adapted to the client’s needs and delivered outstanding results on time.

Client Feedback

The feedback from Swatch Group was glowing. Tayla Lewis shared her thoughts, saying, “Lauren is a STAR! She was flexible, efficient, always had a positive attitude and is very good at what she does! Highly recommend!” The mural not only met but exceeded the client’s expectations, leaving a lasting impression on both the Swatch team and their audience.

Type of Art

The mural is a prime example of branding art, showcasing a sleek black outline design. It’s an excellent demonstration of how local mural artists can translate a brand’s identity into visually engaging art that connects with the community and enhances a space’s aesthetic appeal.

Looking to Hire Mural Artists?

Are you inspired by Swatch Group’s branding mural? Whether you’re a global brand or a local business, Book An Artist can connect you with skilled local mural artists who specialize in commission mural art. From intricate designs to bold statements, our artists bring your vision to life, creating unforgettable visual experiences. Visit Book An Artist to explore artist portfolios and commission your mural today.

Conclusion

This project highlights the incredible potential of mural art in branding and storytelling. Thanks to the collaboration between Swatch Group, Tayla Lewis, and artist Lauren, the New York location now boasts a mural that embodies precision, creativity, and the Swatch brand’s essence. Book An Artist is proud to facilitate projects like these, supporting artists and helping businesses transform their spaces into works of art.