How do you create a TikTok? It’s not as easy as you may think. Social medias finicky algorithm can leave you scratching your head wondering why your video didn’t do well and others did. It can be disappointing to see the view counter plateau after you spent all that time and energy capturing footage. We’ve got plenty of useful tips and tricks to help you amplify your page and get your work noticed! But first… How do you create the a TikTok to show off your art?

How to Create a TikTok and Share Your Art

Step 1: Browse the competition

Start a new video and select ‘Add sound’ to see all your options.

The easiest way to learn and grow is to check out what other artists are doing! Scroll through the TikTok’s on your feed or on your FYP (For You Page) and take note of any reoccurring trends or sounds. Be sure to like and comment on other artists work. Creating a sense of community can help you grow your own platform even without posting the “perfect” TikTok. See a video you like? We recommend saving the trending sound so you can jump on it later.

TikTok makes it super easy to use trending sounds and music.

Whats a trending sound?

A trending sound is a videos audio that is currently or about to go viral. Whilst it’s fun to choose your own music to suit your video, if you’re trying to get picked up by the algorithm you should try using a viral audio. You can tell an audio is trending either by its reoccurrence on your FYP or by its position in the TikTok Viral section when you add a sound.

Why shouldn’t you pick a random song?

Of course you can! But, trending audios are usually trending for a reason. They’re either new songs, remixes, funny sounds or celebrity quotes/clips from movies that appeal to the masses. They’re also usually cut in a way that fits perfectly with Instagrams algorithm.

Step 2: Where to begin?

If you really want to get down to the nitty-gritty and appease the TikTok overlords then always create your video in TikTok. There are plenty of apps that provide better tools to cut, crop and edit your videos but TikTok has made it pretty clear it wants users to create TikToks in-app.

The easiest way to create a TikTok is to upload or select all your video clips and let TikTok cut your clips to the trending sound of your choice. Then you can adjust and crop them to make sure the best part of the clip is showing. Alternatively, take inspiration from other users with larger following.

You can also start your TikTok from scratch and cut your own times. This is usually more practical for longer videos, time lapses or vlogs.

TikTok allows you to do voice overs, add effects and use custom text tools to introduce your video. Find what works best for you through trial and error.

@natdaws_art

Replying to @natdaws_art fin. #artcommission #galahcockatoo #paintingprocess

♬ Sweet Disposition FeelingBlew – Feelingblew

Step 4: Starting a TikTok from scratch

Starting from scratch is a more drawn out process compared to using a template. Videos such as “day in my life”, time lapses or vlogs tend to do better with an original layout. The process is similar, but you are entirely in control of how much footage you post. Instagram also offers slightly differing features and during the editing process you aren’t restricted in song choice or video length.

Check out how this artist makes and publishes Instagram and TikTok reals as an artist!

There are plenty of tutorials on YouTube and TikTok with tips and tricks, but here are a few more:

How do I effectively film and post a time lapse?

Time lapse videos are a great way for artists to show the process from start to finish. Usually the camera is set up in one or two locations and the artist films themselves throughout the duration of the project. Some quick tips:

  • Film vertically. Filming horizontally may feel like the logical way to film – but unless you’re prepping the video for Facebook or YouTube, most popular social media apps prefer vertical videos.
  • Crop your time lapse. The people want to see the process from start to finish, but they don’t need to see everything! A 10 minute long video without a voice over will undoubtedly flop as peoples attention span just isn’t what it used to be. Trim down your footage to really capture the best moments, or speed it up until it’s only a few minutes in length.

How many hash tags should I use?

TikTok recommends using 2-3 hashtags per post. They also suggest incorporating keywords into your caption as their algorithm now focuses more on your caption vs. your hashtags.

Do I need a professional camera or set up?

Absolutely not, but you do need a phone that can take high quality photos and videos.

My TikTok flopped. Should I delete it?

Avoid deleting and re-uploading the same TikTok’s in a quick timeframe. Simply wait a day or so and try a new template or sound if your first video didn’t do well.

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